Gospodarstwo Rolne Łukasz Gorzkowski / Lukasz Gorzkowski Farm

Living Lab

Appetit

How the farm is managed

1 of 7 farms organising the Marchewka Mobilna Short Food Supply Chain

Technology

Appetit is a digital platform being codeveloped with farmers in the Marchewka Mobilna short food chain initiative, thanks to which, producers and consumers of locally produced food can organise a local food market based on direct sales, i.e. with intermediaries replaced by digital solutions and IT-enabled sharing economy organisation. Appetit is web-based application that is designed to support the process of establishing, organising, scaling and operating local farmers' markets where the suppliers are small farms and food processors employing non-industrial production methods. Appetit enables farmers - rather than the intermediary - to determine the price and product offer. Appetit seeks to provide benefits to consumers by enabling the regular on-line opportunity to configure, order and purchase a basket of fresh, seasonal, chemical free produce direct from the producer. Food producers have the opportunity to attract customers who not only purchase their products regularly, but who also appreciate the qualities of their products and the ways in which they are produced. The organisers of the local market can be producers, consumers or third parties who are committed to developing self-organised local farmers' markets with small farmers taking a lead role. Ultimately, the individual benefits flowing to users of the Appetit platform, are expected to result from the self-organising and scalable collective actions enabled by the application that reduce transaction costs and generate other individualised benefits. The Appetit platform seeks to enable participating producers, such as and consumers to create jointly a local market by automating and sharing functions that are typically performed by an intermediary, who extracts disproportionate value from the value chain. In this way, transaction costs will decrease, not increase, with an increase in the number of participating producers and consumers, the range of products on offer and the volume of transactions. Intermediary functionalities, which provide the focus for Appetit are to include • Presenting and marketing the offer (price lists, product and producer descriptions). • Receiving and settling payments by linking to marketplace applications. • Providing delivery logistics (i.e. pick-up points, sales sessions, storage, deliveries, etc.). • Generating financial documentation (i.e. invoicing, financial documents). • Sales reporting (i.e. tracking, buyer and seller activity, pricing policy, etc.). • Impact monitoring through environmental, social and economic indicators. The Appetit platform includes a number of flexible solutions that allow the intermediary functionalities listed above to be configured by the local food market Organiser to accommodate the conditions, circumstances and potential of current and potential producers and consumers and stakeholders in a specific geographical area of interest. Appetit can be linked to other applications (e.g. accounting software, etc.). The Appetit platform can therefore support different organisational forms of local markets based on direct sales, i.e. buying directly from the farmer. Customisation of the Appetit platform can be performed by the system administrator or its main user without programming experience by using an administration panel. The Appetit platform is currently being tested, developed and implemented within the Appetit Living Lab by farms operating in Mobile Carrot / Marchewka Mobilna (Kraków) https://marchewkamobilna.pl and also in 3 other locations: • From the Earth/Z Ziemi (Kamienna Góra) https://zziemi.pl • Local Food Pantry/Spiżarnia - Lokalne Pożywienie (Częstochowa) https://spizarnia24.net • Chojnicki Basket/Koszyk Chojnicki (Chojnice) https://chojnickikoszyk.pl